These days, if you want an Impossible burger, there are thousands of fast food places or grocery stores to choose from to purchase the plant-based patty.
But last night the Impossible Burger popped up in a new place: its own.
This week the Impossible and Climate Pledge Arena, the world’s first carbon-free sports arena, announced that the Impossible Patty has been named the venue’s official burger. They also announced that Impossible would open two branded food stalls in the home of the newest NHL franchise, the Seattle Kraken.
The new plant-based burger stalls called Impossible Foods Marketplace (there were two – one on the upper level and one in the main hall) had a menu of Impossible burgers, Impossible chicken nuggets, and other plant-based beef items like chilli fries and street tacos.
While the Kraken is the main attraction at Climate Pledge, the newest NHL team didn’t play last night. Instead, the first event in the arena and for the Impossible Foods Marketplace was the Foo Fighters concert. Since I was at the concert with my wife doing research, I thought I’d check out Impossible’s new burger stand.
The Impossible Foods marketplace can be viewed from the hall.
The marketplace offers a wide variety of beverages, packaged foods such as candy and popcorn, and ready-to-eat hot foods.
Food from the kitchen is ready to be picked up and bought under a warmer.
You can watch the Chef dump Impossible burgers and buns on the grill.
Hot dishes such as chicken nuggets and street tacos are next to the grill and can be picked up by customers.
The preparation and cleaning stations
The Sports Event Prize Menu: $ 15 for an Impossible Burger, $ 16 for the Cheeseburger. The prices reminded me of the early days of Impossible Burger, when you had to pay $ 15 or more for the plant-based burger.
The Impossible Marketplace is just a feature of the new Net Zero venue. An emphasis on creating a more climate-friendly place to see live entertainment could be seen throughout the arena.
And in case you’re wondering, it was a pretty good concert.
While Impossible has been popping up in ballparks for a while, the Impossible Marketplace opening this week marks the first time Impossible has had its own restaurant in a sports venue. I have to wonder if it’s the first of many.