Amazon rebrands Amazon Go Grocery to Amazon Contemporary and closes shops in Seattle close to Microsoft headquarters

Amazon Go Grocery in Redmond, Washington is closing. (GeekWire Photo / Taylor Soper)

News: GeekWire has learned that Amazon will rename Amazon Go Grocery to “Amazon Fresh” and will close the Amazon Go Grocery store in Redmond, Washington, near Microsoft headquarters. Another Amazon Go grocery store in Seattle’s Capitol Hill neighborhood continues to operate and is called “Amazon Fresh”.

Important reason: Amazon was a little confused about the pursuit of various new grocery options – Amazon go, Amazon Go Grocery Store, Amazon Fresh Grocery Store, Amazon Fresh Delivery, Whole Foods Delivery, Prime Now Delivery, etc. This somewhat simplifies the range of products offered.

Amazon Go Grocery Store Released February 2020 as an expanded version of the company’s Amazon Go convenience store. Redmond location Open in September New area for hot meals.

Meanwhile, Amazon has a large Amazon Fresh grocery store. Smart Shopping Cart An Amazon Echo device that helps shoppers navigate the aisle. The company will be relocating its employees from the Amazon Go Grocery location in Redmond to the new Amazon Fresh store next month. Opened in the Factory A neighborhood of Bellevue, Washington. – – One of two Amazon Fresh stores in the Seattle area.

The concept of Amazon Go Grocery (larger than Amazon Go, with cash-free technology) will continue to exist. The renamed Capitol Hill location is described as a smaller format for Amazon Fresh. The large format Amazon Fresh store lacks cashierless technology and continues to offer traditional checkout lines.

What’s next? Amazon is expanding its footsteps in the Amazon Fresh grocery stores and continues to open more Amazon Go stores. Another Amazon Fresh store opening in the Seattle area is on Jackson Street in the United States. Naka-kuMay be open elsewhere at Ballard’s Old New Seasons Market.

Amazon is renaming Amazon Go Grocery to Amazon Fresh and is closing stores in Seattle near Microsoft headquarters

Source Link Amazon is converting Amazon Go Grocery to Amazon Fresh and closing stores in Seattle near Microsoft headquarters