by Ben Adlin
Amazon opened a new grocery store in the heart of the Central District this month, a sign for many longtime residents of the uncertain future facing what was once the established core of the city’s Black community.
The Central District location is Washington State’s second Amazon Fresh — the retail behemoth’s new line of full-size grocery stores — and the first to open its doors in Seattle itself. The chain, which launched its first store in Southern California late last year, now has 17 locations nationwide.
“We’re thrilled to bring the first Amazon Fresh grocery store in Seattle to the Central District, providing customers with a wide selection of low-priced, high-quality fresh foods and a convenient in-store shopping experience,” David Nielson, regional manager of Amazon Fresh grocery stores, said in a statement. “We’re proud that this store has brought hundreds of great jobs to the area and we are committed to continuing to contribute positively to the community.”
In moving into the historic intersection at 23rd Avenue South and South Jackson Street, however, Amazon Fresh has put itself at the center of a decades-long conversation about gentrification and displacement, which have splintered the neighborhood’s Black residents and businesses. Some who were born and raised in the Central District see Amazon as a potential partner — even a good neighbor, if the company lives up to its promises — while others harbor deep distrust of a brand seen widely as a symbol of Seattle’s growing exclusivity.
“Amazon’s here, the neighborhood’s been gentrified,” Reginald Dennis, who was born in the Central Area in 1959 and has lived there nearly all his life, told the South Seattle Emerald. “It just seems like more of what the neighborhood has already been through.”
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<p>” data-medium-file=”https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?fit=300%2C225&ssl=1″ data-large-file=”https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?fit=474%2C356&ssl=1″ loading=”lazy” width=”474″ height=”356″ src=”https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=474%2C356&ssl=1″ alt=”Booths at the entrance of the Amazon Fresh Jackson store on opening day with green signs advertising Amazon’s Dash Cart and a red sign with white text that reads “Welcome Seattle. Visit us on your way out.”” class=”wp-image-73394 jetpack-lazy-image” data-recalc-dims=”1″ data-lazy-srcset=”https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?w=2000&ssl=1 2000w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=300%2C225&ssl=1 300w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=1024%2C768&ssl=1 1024w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=150%2C113&ssl=1 150w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=768%2C576&ssl=1 768w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=1536%2C1152&ssl=1 1536w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=1200%2C900&ssl=1 1200w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=800%2C600&ssl=1 800w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=400%2C300&ssl=1 400w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=200%2C150&ssl=1 200w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?w=948&ssl=1 948w, https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?w=1422&ssl=1 1422w” data-lazy-sizes=”(max-width: 474px) 100vw, 474px” data-lazy-src=”https://i2.wp.com/southseattleemerald.com/wp-content/uploads/2021/08/img-2091_amazonfreshcd_sharonmaeda_resize.jpg?resize=474%2C356&is-pending-load=1#038;ssl=1″ srcset=”data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7″/>Booths at the entrance of the Amazon Fresh Jackson Street store on opening day Aug. 12, 2021. (Photo: Sharon Maeda)</p>
<p>Judging from its press release, Amazon Fresh is keenly aware of the tension. In addition to highlighting its affordable prices and jobs starting at $17 an hour, the company also notes recent donations of food and beverages to a nearby Boys and Girls Club and “the equivalent of 50,000 meals from the Amazon Fresh store to local food banks.”</p>
<p>Prior to the store’s opening, Amazon says, it worked with local groups and held a virtual recruiting event to let residents know about available jobs and what Amazon Fresh would offer. Its press release about the opening includes quotes from a community advocate and a Central District artist commissioned to paint a mural on the storefront.</p>
<p>“We’ve engaged with Amazon Fresh over the past few months and we believe the new grocery store will provide everyone in the community with easy access to a variety of affordable, fresh foods,” Ruby Holland, of the Central Area Neighborhood District Council, said in the company release.</p>
<p>Eric D. Salisbury, a muralist and the owner of nearby C Art Gallery, said in the release that he was “honored to partner with Amazon Fresh to help create a vibrant and inspiring wall mural to welcome customers into a happy shopping environment.”</p>
<p>Other residents are still wary of Amazon’s arrival. They said they remember meeting extensively with the project’s developer, Vulcan Real Estate, to talk about the community’s desires for the intersection’s redevelopment. Amazon Fresh, they said, was announced as a tenant after the meetings and wasn’t involved in those early conversations.</p>
<p>Evelyn Allen, who works in low-income housing and said she’s lived in the Central Area for decades, is the co-convener of the Black Community Impact Alliance, a network of businesses and other organizations focused on building and maintaining economic stability for the Black community.</p>
<p>“From my perspective, as an activist within the community who was very involved with all the community meetings that we had and that Vulcan came in and organized,” she said, “I feel that we were fooled about the grocery store that they were going to bring in.”</p>
<p>Meetings with Vulcan, which took place in advance of the development project, appeared to be “excellently organized” and brought together a group of diverse leaders, Allen told the Emerald. Amazon Fresh, by contrast, “came in in a very manipulative way, where we didn’t know what grocery store was going in until they put the sign up.”</p>
<p>“They said they wanted to keep it quiet until it opened up,” she said, “and now I know why.”</p>
<p>Allen said the Amazon Fresh store opening “further gentrifies the community, ignores the historical nature of our community, and shows us who they want in that area.”</p>
<p>“It seems like a further hostile takeover of our community,” she added, “this big, hulking building with that big Amazon Fresh sign.”</p>
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📸 Featured Image: Entrance of the Amazon Fresh Jackson Street store on opening day Aug. 12, 2021. (Photo: Sharon Maeda)
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