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As part of the agreement, PBNA will be the exclusive provider of carbonated soft drinks, water, sports services (Gatorade), energy, tea, juice and blenders for the Seattle Kraken and Climate Pledge Arena. To celebrate the new partnership, community engagement, and sustainability goals of the Climate Pledge Arena and the Kraken, a monorail train on the Seattle Center Monorail will be packaged as the Pepsi Zero Sugar Express, with epic, uncompromising fan-promotional moments throughout Season.
“Seattle is one of the most iconic communities in America – a bustling city that has kept community and sustainability at the forefront of its lives for decades, “said Claudia Calderon, Vice President of Marketing for the West Division of PepsiCo Beverages North America. “As the newest member of the Climate Pledge Arena team and Kraken believer, PBNA is committed to providing fans with the unexcused experiences they need to cheer the Kraken on from the first puck drop to the last horn as they embrace the values of the. stay loyal to the team and community. The Pepsi Zero Sugar Express will put that energy and responsibility at the forefront of our collective endeavors, and we can’t wait for the franchise to have an exciting start in a couple of weeks. “
While the Pepsi Zero Sugar Express monorail goes online this weekend, 9th OctoberMay the party really starts in the opening week of the Climate Pledge Arena and starts with the big opening concert of Coldplay on October 22nd, followed by the Kraken’s first home game on 23rd October.
A moderator will moderate the 90-second drive to the arena to get the fans excited about the celebrations. Riders will receive a token for a local charity – the Duwamish River Cleanup Coalition (DRCC) and Bike Works – as a thank you for choosing sustainable transportation once they arrive at the Seattle Center Armory. PBNA will commit to donate $ 30,000 between organizations to continue their mission to positively impact the local community.
Once fans arrive at the armory and make their way to the arena, Pepsi Zero Sugar Express drivers will receive a limited edition Pepsi Zero Sugar Kraken mask and the chance to win exciting prizes, including gift cards for the Kraken Team Shop, ORCA cards for free public transport and premium tickets for future Kraken games.
“We are very excited to be partnering with PBNA, a brand with world-renowned products and a commitment to the community,” said Death of Leiweke, CEO of the Seattle Kraken. “The basis of our partnership is commitment to our fans and our community. Through joint sustained efforts, we look forward to enhancing the Climate Pledge Arena experience and look forward to groundbreaking new and unique moments that our fans everywhere celebrate Seattle. “
PBNA plans to roll out sustainable packaging in the arena, in line with Climate Pledge Arena’s commitment to be 100% single-use plastic free by 2024.
The new partnership is the latest in a series of sustainability-focused announcements from parent company PepsiCo, including new sustainability goals for packaging and all Pepsi brands¹ Products in the U.S. are slated to switch to 100% rPET bottles by 2030, and Pepsi Zero Sugar will be sold in 100% rPET bottles from 2022. PepsiCo estimates that the move to a 100% rPET bottle will reduce greenhouse gas emissions by approximately 30% per bottle, with 22 global markets now offering a PepsiCo product in 100% rPET packaging and 11 European markets offering major Pepsi branded products by 2022 Change over to 100% rPET bottles.
These important steps are part of pep + (PepsiCo Positive), an end-to-end strategic transformation that focuses on sustainability, how the company creates growth and value by operating within the confines of the planet and making positive change for the Stimulates planets and people. pep + includes new goals to reduce 50% virgin plastic per serving in PepsiCo’s global food and beverage portfolio by 2030², including with 50% recycled content in its plastic packaging. pep + will help one of the most respected food and beverage companies in the world and a leading player in the transformation of the global food system embark on a new course for its business – from sourcing ingredients to making and selling its products in more sustainable ways; to inspire consumers through its iconic brands to make better choices for themselves and the planet; to support communities and improve livelihoods across the supply chain.
About PepsiCo
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 70 billion in net sales in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that sell more than $ 1 billion each in estimated annual retail sales. Leading PepsiCo is our vision to be the global leader in convenient foods and beverages by winning with purpose. “Winning with Purpose” reflects our ambition to win sustainably in the market and to embed the purpose in all aspects of our business strategy and our brands. More information is available at www.pepsico.com.
Via Climate Pledge Arena
The Seattle Center’s Climate Pledge Arena is the complete redesign of a historic landmark originally built for the 1962 Seattle World’s Fair. It will be an industry first including the world’s first net zero certified arena. Home of the NHL’s Seattle Kraken, WNBA’s Seattle Storm, and the world’s greatest live music and event artists, Climate Pledge Arena will be in October 2021. The Climate Pledge Arena is intended to be a permanent and regular reminder of the urgent need for climate protection measures. The Climate Pledge, founded by Amazon and Global Optimism in 2019, is a commitment by companies around the world to be carbon free by 2040. Visit climatepledgearena.com
About Seattle Kraken
The Seattle Kraken are the National Hockey League’s newest franchise, which will play its first season in 2021-2022 at the Climate Pledge Arena in the Seattle Center developed by Oak View Group. Visit www.nhl.com/kraken for the latest news and information, including press releases, multimedia content, and the latest settings.
¹ Contains Pepsi, Pepsi Zero Sugar, Diet Pepsi, Pepsi Max, Pepsi MAX Lime, Pepsi MAX without caffeine, Pepsi Light, Pepsi Light without caffeine.
² Compared to the starting value of 2020.
SOURCE PepsiCo Drinks North America
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