Seattle Storm President and CEO Alisha Valavanis joins Force 10 Sports Management ownership group

SEATTLE – Force 10 Enterprises, a sports investment company owned by Lisa Brummel and Ginny Gilder, announced today that Alisha Valavanis, Seattle Storm President and CEO, joins the group of owners of Force 10 Sports Management, one of the company’s subsidiaries – an agency responsible for providing manufacturing, sales and marketing services to drive the presence and sales of women’s sports teams and -Events in the US to boost United States.

Brummel and Gilder are two of the owners of reigning WNBA champion Seattle Storm. Next Dawn Trudeau, the all-female group consists of Force 10 hoops and took control of the franchise in 2008.

“Alisha is a real talent in both basketball and business. We’re excited to have her join us as we expand our presence in the sports business, ”said Gilder.

Valavanis has been instrumental to Seattle Storm and Force 10 Sports management since arriving in 2014 and will continue to lead both organizations as President and CEO. During the executive’s tenure, the Storm won two championships in three years (2018 and 2020).

Since its inception in 2011 Force 10 Sports Management has produced and promoted a variety of events, including major partnerships with the Pac-12 to manage sales for its women’s basketball championships and the WNBA to produce the 2017 Seattle All-Star game – one Premiere for the city. In 2019, the agency ventured into the 3 × 3 basketball market by sponsoring Force 10 3 × 3, a professional team that includes Cierra Burdick, Linnae Harper, Megan Huff, and Alexis Peterson. That squad secured first place in the Red Bull Elite Division that year and then in the USAB National Championship in June.

Under the leadership of Valavanis, the agency’s client portfolio included Pac-12, USA Basketball, Seattle ProAm, OL Reign (formerly Seattle Reign FC) and the Seattle Seawolves.

“Lisa, Ginny and Dawn demonstrate the values ​​and mission of the Seattle Storm at every turn. They are consciously growing opportunities for women in sports, on and off the pitch. I am grateful that I can now join Lisa and Ginny as part of the Force 10 Sports Management ownership group, ”said Alisha Valavanis. “There is a new place at this table and I’m excited to see what we can achieve together. We are all committed to filling the gaps that remain in all aspects of professional women’s sport, ”said Valavanis.

About Force 10 Sports Management

Force 10 sports management is a production, sales and marketing agency owned by Lisa Brummel, Ginny Gilder and Alisha Valavanis. Founded in 2011, the company has provided services to some of the most famous professional women’s sports teams and organizations in the country, including four-time WNBA champion Seattle Storm, OL Reign (formerly Seattle Reign FC), USA Basketball, and the Pac-12 Women’s Basketball Championships . The group recently pioneered the 3 × 3 basketball industry by creating the first professional women’s team in the United States

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